Focus groups are a meaningful and alternative way to gather information directly from the regular visitors at a shopping centre.
Serendipityremix is specialising in this method of information gathering, combining insights received with more traditional market research to compile a comprehensive report for the client.
The advantages of focus groups are that they are not static, but free-flowing, thereby allowing the well-prepared moderator to chase interesting comments, follow up on further information which will lead to more insight and nurture disclosure in an open and spontaneous format.
The goal is to generate a maximum number of different ideas and opinions from as many different people in the time allotted. The small groups are made up of participants based on the client’s requirements.